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Robosoft and NASSCOM Collaborate to Conduct a Workshop on 'Designing Meaningful Mobile Experiences'

332 Days ago

Business Wire India

Robosoft Technologies has partnered with The National Association of Software and Services Companies (NASSCOM) to conduct a workshop in Pune, on ‘Designing Meaningful Mobile Experiences’ meant precisely to help businesses in this domain. The design and strategy team from Robosoft took sessions on various facets of mobile ecosystem including product design philosophies, user experience principles, and engineering techniques that go behind making an app.

The one-day workshop witnessed participation from several companies from across all leading markets of the country. The workshop focused on concepts and tips to create a Minimal Lovable Product, getting the right thought process behind making effective information architecture, wireframes and UI. The participants consisting of Product Managers, Designers and Engineering Professionals also got some tips on engineering best practices for mobile apps. Speakers from Robosoft included mobile strategists, a design specialist, an Experience Designer and a software architect.

Robosoft intends to begin the workshops in several cities, post the workshop’s success in Pune.

Speaking at the occasion, Mr. Srinidhi Rao, Vice President, Consumer Mobility, Robosoft, stated “our credo of Emotion, Engineering & Design brings together strategy, design and engineering resulting in a mobile experience which makes an impact with the end user. Initiatives such as this will benefit product development resulting in better user experience in the long run”. "It is our way of sharing our experiences & best practices for the benefit of the larger design community’, added Dean Gonsalves, National Creative Director of Robosoft.

NASSCOM, also said in a statement that, “Mobile applications have become an integral part of today’s lifestyle. Understanding what goes into making an app is pertinent for developers and technicians to be able to develop compelling applications for today’s technology savvy generation’s needs.”

About Robosoft:

Robosoft (www.robosoftin.com ) crafts mobile solutions built around the credo Emotion Engineering & Design. Robosoft partners with several prestigious global brands and has built over 1400 apps, across platforms in Consumer Mobility, Enterprise Mobility and Games & Entertainment segments. With several award-winning, globally recognized apps in its portfolio Robosoft’s team of designers & engineers has the depth & scale of experience to build outstanding digital products.


NASSCOM® is the premier trade body and the chamber of commerce of the IT-BPM industries in India. NASSCOM is a global trade body with more than 1800 members, which include both Indian and multinational companies that have a presence in India. NASSCOM's member and associate member companies are broadly in the business of  IT services, software products, consulting services, BPM services, e-commerce, ER&D and gaming. NASSCOM’s membership base constitutes over 95% of the industry revenues in India and employs over 3.5 million professionals.

Photo Caption: 
Dean Gonsalves, National Creative Director explaining a point during his presentation’
Srinidhi Rao,VP - Consumer Mobility and Dean Gonsalves, National Creative Director interacting with the audience

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